Finding effective means of helping people choose, cook and eat safe, healthy food just isn’t as easy as some of us might hope. We know that interventions to encourage people to adopt healthy lifestyles need to provide more than information alone. As I’ve mentioned in previous blogs, the Agency has used a range of approaches to help people choose safe, healthy food and also conducted research to help determine their effectiveness.
Indeed, it’s a hot topic for anyone with an interest in public policy, judging from the rush to review ‘Nudge: Improving Decisions about Health, Wealth, and Happiness’, a new American book recently published on the subject. You can read reviews from the Times online and the Guardian on their websites.