Last night’s Horizon programme on BBC2 raised some very interesting points about some of the health claims made by the food industry. Friendly bacteria, so-called superfoods, and the organics industry all came under the spotlight. It was good to see the programme focusing on the science behind these claims, and interesting that in most cases the science did not appear to back them up.
The Agency has always been keen to ensure that people are not being misled by the various claims made about food. In fact, new European rules were introduced last year aimed at making it easier for people to understand what all these terms mean. In future, any claims made about the nutrition and health benefits of a food will have to be backed up by the science.