Allergy texts

A colleague's drawn my attention to a blog entry on our SMS text alert service for people with food allergy and intolerance. 

As a novice blogger (Andrew's due back from holiday next week) I'm learning very quickly that no topic seems to be off-limits, and I'm naturally delighted that our text service is getting talked about on the SMS text news blog, particularly as it's described as 'another great example of the public sector finally getting on the mobile bandwagon..how neat is that?'

More than 700 people have signed up to the text service. They get alerted each time we issue some information about an incorrectly-labelled product that means it could be unsafe for people with a particular allergy or intolerance. To sign up, simply text  'START FOOD' to 62372. You can also get alerts by email. Got any comments? Have your say on the blog.